Systech Solutions launches Digital Media Analytics

Systech Solutions launches Industry specific Digital Media Analytics that leverages Systech’s experience and expertise in the Digital Media Industry. The analytical platform for this solution is built upon customer’s BI environment and provides ever-changing data about a website’s traffic patterns, revenue, conversion rate and other user trends and provides in-depth analytics such as:

• Customer Segmentation
• Customer Attitudinal Analysis
• Ad Revenue Analysis
• Marketing Campaign Scorecard
• Promotion Response Analysis
• Customer Loyalty & Attrition
• Customer Lifetime Value Analysis
• Click stream Analysis
• Conversion Funnels
• Risk Management

Arun Gollapudi, CEO, Systech Solutions, Inc. explains, “Since the start of 2007, people who spent time online have increased 9 times. Are all their actions utilized and optimized by the organizations? How do we leverage Digital Media Analytics to make better business decisions and drive value? Systech’s R&D groups and client engagements have given us excellent test bed to explore deep analytics for each of the business models employed by websites today. These results were distilled to formulate Systech’s Digital Media Solutions.”

This new venture will provide strategic, in-depth custom analysis for a spectrum of businesses in Digital Media such as User Generated Media, Social media, Search Marketing, Online Advertising, Mobile Web, Widgets, E-mail, Online Video Websites, Web 2.0, E-Commerce and Online Banking.

IBM to Acquire SPSS Inc. to Provide Clients Predictive Analytics Capabilities

IBM and SPSS Inc. have entered into a definitive merger agreement for IBM to acquire SPSS, a publicly-held company headquartered in Chicago. This acquisition is expected to further expand IBM’s Information on Demand (IOD) software portfolio and business analytics capabilities, including the range of offerings available through IBM’s recently-announced Business Analytics and Optimization Consulting organization and network of Analytics Solution Centers. The acquisition is also expected to strengthen IBM’s Information Agenda initiative, which helps companies turn information into a strategic asset. As companies attempt to control costs and use resources more wisely, IDC estimates that the worldwide market for business analytics software will swell to $25 billion this year, growing 4% over 2008.

IBM is expanding its focus on business analytics technology and services to meet growing client needs to cut costs, reduce risk, and increase profitability through predictive analytics capabilities, which include advanced data capture, data mining and statistical analysis. These capabilities help organizations analyze trends and patterns found in historical and current data to drive new forms of competitive advantage by predicting potential future outcomes and optimizing all elements of their businesses, including product and service offerings for customers.

Oracle Buys GoldenGate Software

Adds Leading Real-Time Data Integration Solution to Create Comprehensive Heterogeneous Data Integration Platform

Oracle has agreed to acquire GoldenGate Software, Inc., a leading provider of real-time data integration solutions enabling superior IT performance and enterprise decision making. The addition of technology from GoldenGate extends Oracle’s capabilities with a heterogeneous real-time data integration solution and adds functionality to maintain uptime of business-critical applications during migrations and upgrades. The combination of GoldenGate and Oracle is expected to create a comprehensive heterogeneous data integration platform. Customers are expected to benefit from enhanced real-time data movement, replication and synchronization across heterogeneous systems enabling improved business intelligence, while providing high availability of business-critical applications. The transaction is subject to customary closing conditions and regulatory approvals and is expected to close later this year.

Until the deal closes, each company will continue to operate independently. Financial details of the transaction were not disclosed. “The need to improve operating performance in a global 24×7 environment has led to the need for data integration to support real-time and high availability capabilities,” said Hasan Rizvi, senior vice president Oracle Fusion Middleware Product Development. “With the addition of GoldenGate, Oracle expects to help our customers achieve better performance through improved business intelligence and business continuity with real-time information.”

“Oracle and GoldenGate share a common vision to bring a comprehensive data integration solution to customers,” said Ali Kutay, GoldenGate Software, Inc. President & CEO. “Our partnership spans more than 10 years and now our joint vision can help companies make better decisions based on more timely, accurate information across multiple systems.”

Business Intelligence comes to the Kindle

Business Intelligence provider MicroStrategy announced that it will provide its business reports and dashboards on Amazon’s Kindle DX reader. While many thought the Kindle was just about reading novels, think again.

For those of you who don’t know anything about the Kindle, it’s a simple platform for downloading and reading books provided by Amazon. However, with applications like this beginning to appear, it’s now becoming a viable platform as well.

This makes sense for the business intelligence world since the ease-of-use of the Kindle, its built-in 3G connectivity, as well as its easy-to-read screen, makes it perfect for the executive on-the-go who needs business intelligence data delivered anywhere. The company already has an iPhone app to allow mobile access to reports and the dashboard, in case you were wondering.

What’s significant about this application, and others like it that will soon appear, is the marriage of the mobile world with business intelligence which has been a long time in coming. Indeed, this could mean a resurgence of interest in business intelligence as a tool that has much more power in a phone or a Kindle, than it does on a laptop screen.

Core to the issues with business intelligence has been ease-of-use and accessibility. Thus use of mobile platforms addresses those issues. Watch out for many more business intelligence applications to appear on mobile devices in the very near future.