Store and Merchandising Analysis
Background
In this case study we describe how a leading provider of specialty retailer of premium pet food and supply stores, achieved enhanced sales, improved margins and better tracking of products and services and through Systech’s Business analytical solution for Retail Industry – Store Analysis, Merchandising Analysis, Promotion Analysis, Market Basket Analysis and Vendor Management .
The client needed a solution that would make it possible for them to obtain company information in a quick and accurate manner. They needed a store analysis to get an in-depth look at the sales & margins section among store contribution and the base stores performance for a two year period. They also wanted to access inventory levels at all times in order to accommodate customers with the appropriate products and services offered.
Challenges
Identification of store uniqueness was needed to allow for pricing and store assortment for proper product placement and sale. A suitable solution needed to be put into practice in order to properly target their market and track down customers to evaluate their specific buying habits. Promotional, product and vendor divisions also needed to be analyzed to gain full interpretation of the business.
Solution
Systech delivered an enterprise Business Intelligence solution, which aided ad-hoc detail merchandising and allowed reporting of data based on specific merchandising units and also in overall store analysis across all reporting components. The primary platform and framework was built for the data warehouse to completely function.
Another important solution that Systech implemented was Market Basket Analysis which helped the client understand their customer’s buying habits and enabled them to implement suitable cross-sell and up-sell to their customers.
Result
The solution enabled the client to perform effective store and merchandising analysis. This resulted in better tracking of products and services. The vendor management helped to evaluate vendor performances and helped them to identify vendors who gave better and faster service. This also allowed the client to have all the necessary products in stock to provide better customer service. Promotional Analysis effectively helped the client enhance their sales and improve their margins.
